This is so FUN! I just stumbled across a word doc with the visual branding essence’s that I wrote in 2009 to help me create my first website as well as the images that I used on it.
I wanted to share it with you - cause it just shows my evolution AND I hope it helps you start thinking about what story are your images telling.
Because every image you use in your marketing right tells a story about you.
AND IT'S really important to know just WHAT that story is!!!
That’s where I come in - before every branding shoot the client and I create what that visual story.
I started doing these Visual Branding sessions with clients when I started my working with entrepreneurs in 2008 (I left photojournalism in late 2007 - but took a year to find my voice and niche!)
So in 2009 I create a visual brand story for my self (the one bellow). I was finally standing out as Lindsay A. Miller, my company was called The Marketing Photographer. I was using event photography and branding images in new ways to market and really reach new and larger audiences for my client to really stand out and be seen.
Here it is what I crafted and created in 2009! I am posting the images and the website down bellow. How do you think I did?
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1). Cutting Edge: I use event photography to market my clients in new and exciting ways. I give my clients a reach and visibility that they didn’t have before. My clients are on the cutting edge of internet marketing, So “Cutting Edge” is how I want to be seen. I want this to show up in my visual story as very fashion forward, a sharp dresser, and website that is done with clean and straight lines. A cutting edge design to my website.
2. Authentic. My clients are very authentic… and so I am I. My photographs need to show my authenticy. Cause it’s who I am and it’s the first step for clients to feel comfortable with me. When a client works with me I must know my clients intimately. We must have a relationship. One where my clients can be comfortable telling me all about their mission, purpose, and struggle. ANd a relationship where they are comfortable being who they are in front of me and the camera. To be goofy, to make mistakes, and strength into being visible. I want to create a sense of intimacy in my visual marketing. So everything must be authentic, real, fun, trustworthy .
3. Expert/ Quality. I am the expert of everything visual - crafting stories, capturing images, using images in marketing. I want to be my client's visual editor. So everything must say trustworthy. I want this to show up in my visuals as one of Quality. Nothing, now I mean nothing, can show up in my marketing that is not one of Quality. The story I want to tell is - “ You can trust me to receive and experience and results that are one of quality. Quality from beginning to end. From the first photo one sees - to my site - to quality of images they get in the end."
